Cost Metrics Social Networking Web 2.0 
The Marketing Blog
AUGUST 3, 2010
A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.
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Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.
Buzz Marketing for Technology
JULY 24, 2008
Do you know what is often the biggest cost in a corporation in terms of knowledge sharing? Therefore, when you’re setting up a goal for yourself or your business, build knowledge sharing into your performance metrics — devote a certain amount of time per week to knowledge sharing and innovation-related activities.
Techipedia: Tamar Weinberg
MARCH 17, 2010
Social Media isn’t only Social Networks. This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Work With Web Developers to Update Your Site for Web 2.0 Once the web 2.0 Once the web 2.0
Techipedia: Tamar Weinberg
AUGUST 26, 2009
The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.
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