article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 130
article thumbnail

How To Use Customer Insight To Power Your Business

The Realtime Report

However, be sure that social media is properly resourced so that any negative feedback and complaints can be dealt with quickly and turned into positive customer service experiences. Send Out Email Surveys Or Polls. Statisticians will be able to tell you the significance of answers based on the volume of replies.

How To 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 103
article thumbnail

How to develop a content marketing plan

Sprout Social

Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. 10 steps to creating an effective content marketing plan. What do you want to achieve with your content marketing? Determine budget, tools & resources.

Content 111
article thumbnail

3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% survey participants accessed the Internet via a mobile phone each week during that period. a list of top online resources when buying a car). of the U.S.

Project 134
article thumbnail

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

The artefacts operated upon through PLEs include the digital resources and references with which individuals wish to engage presently and perhaps recall in the future. Resources include not only static text and media but also dynamic services and their artefacts, such as instant messaging, online forum and weblog conversations.

Web 2.0 165
article thumbnail

Computer Security for NGOs

Little Web Giants

It includes research, surveys, mailing lists, meeting records such as agendas, minutes and attendance lists, audio and video recordings, emails and social media conversations. As we collect more data, in more forms, and in more locations, it becomes increasingly hard to safely manage. Government Spying.