Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Do you want cross-team collaboration on a white paper? I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. Social Media is king here. social media. and with grace. But it's true.

Marketing 110

Marketing Education Skills Public Domain 110

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Constructing a Narrative. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Social Media. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Do you have a social media stat of the week?

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

OCTOBER 22, 2013

Social media penetration (total share numbers on-site and across syndication channels). Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. Total number of links and syndications achieved by the content. Immediate conversion events.

Strategy 152

Strategy BuzzStream Content Brands 152