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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage?

Retail 173
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Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Other popular online activities among European consumers include: 3 in 4 visited a retail site. Download the full comScore report here.

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The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. We live in a world where brands are still thinking in digital ghettos.

comScore 101
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Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225
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When a Picture is Truly Worth 1,000 Words

Convince & Convert

There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. As more and more people start using these services ( according to Comscore , 17.6% Retailers – encourage your customers to take product shots and upload them.

comScore 126
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Some Perspectives on Pinterest

Social Media Marketing

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. So that's my current view on some of the things happening with Pinterest. What do you think?

Apparel 167