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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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Listening mailbag: Your burning questions answered with social listening

Sprout Social

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. Need insight into an emerging trend? You just need social listening data. .

Questions 119
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Jump to Comments Image via Wikipedia It is that time of the year when some of the brightest minds gather to discuss about technology, business, startups and much more. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive.

Startup 109
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How Size Matters in the Social Media ROI Debate

Convince & Convert

Let’s look at how companies of various sizes and budgetary realities look at this quandary. At best, larger companies are going to look to social media as a brand-builder, a humanizing goodwill device that can set the table for other, more conventional parts of a company’s marketing approach.

ROI 125
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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99
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My End of Tour. #LinkedInLife

Koka Sexton

Linkedin wasn’t just the platform I talked about, now it was the company that I worked for. Transformation of company. The idea that relationships matter and the the company fosters… no… empowers transformation. My previous manager at a different company was now leading the marketing department for Sales Solutions.