Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel.

Data 230

Data Sysomos Sentiment Analytics 230

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 157

Social Media Radian6 Strategy SM2 157

Socialized

SEPTEMBER 19, 2009

On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media. What you have to say is much more important than the fact that your company is blogging, or has a Twitter account.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Since then,023% of all Tweets include location data, according to Sysomos. Don’t get me wrong. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Broadcasting works better as a billboard.

Social Media 251

Social Media Klout Influencer Feed 251