Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

DECEMBER 15, 2009

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 15, 2009

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Laurel Papworth

FEBRUARY 18, 2016

then provide that data to companies eg. SMH big data social media. They then provide that data to companies like Facebook and Twitter and also Agencies. Twitter’s partnership with the Big Data companies lets you see the supermarket shopping habits of your followers. Woolworths and Your Friday Night Shop.

Data 40

Data Social Media Insurance Training 40

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Its social listening feature allows you to keep tuned into online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand. Mentionlytics.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149