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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 126
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How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”. A social media RFP: outlines a specific project or need your business wants to address It. Company profile.

RFP 143
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DigitalPR Chat #1 Content and KPIs

Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A Tech company paid influencers to create and share content with their networks. Can you explain that?

Content 40
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. The RSS feed is: [link].

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. The RSS feed is: [link].

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. He was basically saying, with augmented reality and the technology that’s available today, we’re already seeing companies who are saying, OK.

Klout 114