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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Offer them free products, samples, or gifts. Spotting your brand ambassadors should not be too tricky.

Brands 139
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267
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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !! Looking forward win! I hate being frustrated.

Facebook 279
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

Let’s start by looking at a sample curation day (it just so happens to be my day), and all the different detail that goes into the Discover-Read-Share formula. Curate from curators – newsletters, communities, etc. Curate from curators – newsletters, communities, etc. Here is a sampling of recent tweets.