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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. The company/organization is inherently not interesting. Their real life community can’t be extended into social spaces. They don’t know how to measure success. This isn’t surprising to me. Facebook is massive.

comScore 172
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

According to recent research, 89% of customers expect companies to act with integrity at all times. Digital banking service provider Revolut does this very well with its #RevInsider feature, which introduces key members of the company and teams. Create content for communities. Bonus Social Media New Year’s Resolutions.

Insiders

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Social media is a hot topic, from defining its role, senior management support and how to organize for success. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. billion monthly users as of June 30. Image credit: drew domkus (Flickr).

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. In June, comScore reported that one out of every six minutes is spent on a social network. What it does, how to use it, any updates, why it’s not going to beat Facebook. What You Won’t See.

Google 177
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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

They provide another voice for your company with no agenda or ulterior motive. We live in a world of instant access and many options of how to express ourselves. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Here’s where user-generated videos come in.

Video 60
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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234