Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

SocMed Sean

NOVEMBER 26, 2011

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- Social media is about people and relationships. or- 2) How did you get that job?

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 117

Social Media Committee Team Questions 117

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. It starts with letting your social teams run faster, funnier, wilder. This is a call to action for all of us.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. Its a great resource for putting a particular contact into context.

Tools 149

Tools Social CRM Comparison HootSuite 149

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Do you have a social media stat of the week?

Banking 113

Banking Mobile Team Social Media 113

Hootsuite

AUGUST 26, 2019

Knowing your audience is one of the most important guiding principles for every social media marketer. Design-By-Committee Chairman 5. A lot of people at the aquarium view being silly or funny as somehow undermining our scientific credibility,” said Patrick Webster , the aquarium’s social media content creator.

Analytics 112

Analytics Twitter HootSuite Metrics 112