Sprout Social

JULY 17, 2023

Many brands have only scratched the surface of what social media can do for their business. They lack an organizational framework that connects social efforts to their wider company goals. What is a social media center of excellence? What are the functions of a social media center of excellence?

Social Media 77

Social Media Collaboration Team Metrics 77

SocMed Sean

NOVEMBER 26, 2011

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- Social media is about people and relationships. or- 2) How did you get that job?

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 117

Social Media Committee Team Questions 117

Hootsuite

AUGUST 26, 2019

Knowing your audience is one of the most important guiding principles for every social media marketer. Design-By-Committee Chairman 5. A lot of people at the aquarium view being silly or funny as somehow undermining our scientific credibility,” said Patrick Webster , the aquarium’s social media content creator.

Analytics 112

Analytics Twitter HootSuite Metrics 112