Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. Highlight collaborators and influencers. Access to a sound library. Product showcases, reviews and recommendations. How-tos and tutorials.
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