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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. As both sites continued to grow and shift their scope, all of that quickly changed.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138
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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Netflix does both, with Twitter handles specific to each market and several of its shows. Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty. Give back to the community.

Examples 145
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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

However, if you peak behind the curtain it holds a similar sophistication to that of Twitter. Who would have thought we'd call a 140 text platform sophisticated communication? Identify sites will you not pin (from). Take your community “behind the scenes” of your company e.g. a day in the life of …. it's really cool.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

There was a time when Facebook was starting to much more operate like a micro-site. I’ll tell you, if you could do social sign-in either on your site, or somehow getting social credentials on platform at Facebook, that’s the big opportunity. Our first step there was, I would say it was a safe step, cause marketing.

Banking 113
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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Salvaging old links to save PageRank – how to look for 404 pages on your site and save the link juice going to them. Your opinions wanted!

Resources 129