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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages.

comScore 299
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”.

Mobile 225
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What Journalists Need from PR People

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. Tags: Social Media Case Studies.

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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. They’re all part of a retargeting case study that almost made my jaw drop. Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? The only downside is that many people do it so wrong. And with the cost being $0.10 ROAS and RLSA Retargeting.

Adwords 60
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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

comScore ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Wordstream ].

Platform 152
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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

In fact, ComScore studies have found the average person uses their smartphone in the morning, their PC during the day, and a tablet at night: Image credit: Smart Insights. It’s easy to get overwhelmed by companies who are creating an abundance of content, which can range from case studies to videos.

Sysomos 88