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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Will people who weren’t willing to buy news on an iPhone be sold on the idea just because the text is bigger and the photos are prettier? Hmmm) The New York Times app shown at the release looks great, with embedded video. (Apple takes chunks of the revenue from those first two options.) On the iPad, you can…do those same three things.

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5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Syndication Campaigns. Influencer Marketplace Programs . Why choose this approach?

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. Video: Pixar’s approach to storytelling (embedded above). Blog: Cognitive Lode. Book: Decisive by Dan and Chip Heath.

Marketing 108
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

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Link Building Secrets – Post Panda and Penguin

Kikolani

In other cases, business owners and webmasters alike are taking the easier route and buying links or just simply using link building software and the biggest portion of these type of businessmen are now sitting tightly in Google’s sand box through their lesson learned by Penguins and Pandas. Link Building On Twitter.

URL 144
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. Twitter Twitter founders recently revealed that their site has over 110,000,000 accounts and the site is growing by hundreds of thousands of users per day. Use Twitter as your company office hours.