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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter.

ROI 109
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Will people who weren’t willing to buy news on an iPhone be sold on the idea just because the text is bigger and the photos are prettier? Hmmm) The New York Times app shown at the release looks great, with embedded video. (Apple takes chunks of the revenue from those first two options.) On the iPad, you can…do those same three things.

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5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Syndication Campaigns. Influencer Marketplace Programs . Why choose this approach?

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. Video: Pixar’s approach to storytelling (embedded above). Blog: Cognitive Lode. Book: Decisive by Dan and Chip Heath.

Marketing 108
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Link Building Secrets – Post Panda and Penguin

Kikolani

In other cases, business owners and webmasters alike are taking the easier route and buying links or just simply using link building software and the biggest portion of these type of businessmen are now sitting tightly in Google’s sand box through their lesson learned by Penguins and Pandas. Looking for new clients?

URL 144
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. Because Facebook filters what appears in a user’s news feed based on comments, shared friends, recent interactions – the more hands you get on something, the more likely it is users are seeing your brand and content.