Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

Case Study 155

Case Study Cause marketing Study Campaign 155

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty.

Examples 145

Examples Company Social Media Apparel 145

Later

AUGUST 21, 2020

For £220, Fior Di Loto can educate one girl for a full year, buy her uniform, shoes, and books and also provide her lunch and transport (and a lovely dress for their Diwali Celebrations). Just want to donate but don't want to buy anything? How to Support a Social Cause on Social Media #2: Celebrate the Advocates in Your Community

Instagram 63

Instagram Brands How To UGC 63

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

CSR 139

CSR Social Media Strategy Consultant 139

Later

AUGUST 21, 2020

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. our community is strong and growing.

Instagram 104

Instagram Brands Communities Loyalty 104