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Book Review: Social Media Marketing

Webbiquity SMM

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

SM2 202
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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media.

Class 274
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. But those basic rules will apply everywhere social media and marketing collide.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. The job is to guide the web developers and programmers so that your new web 2.0 site reflects the image and personality that you portray online, and more broadly, the brand’s image.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships. Submitting a story to a social news site that is completely off-topic. Excess converts to spam.

Handbook 279