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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Ignorant and Insensitive of Social Issues.

Campaign 106
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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Get Serious About User-Generated Content (UGC).

Facebook 166
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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels.

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Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. But competitor benchmarking compares your processes, products, and ROI against competing brands. It determines your brand’s current efficacy to reach desired results.

Metrics 59
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How to accelerate Instagram growth (without buying followers)

Sprout Social

Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Post consistently (every day).

Buy 111
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The ultimate guide to running a successful social media campaign

Sprout Social

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. Skip ahead with these links: What is a social media campaign?

Campaign 130
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265