Ignite Social Media
OCTOBER 13, 2020
The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. This campaign was perceived as sexualizing children by some audience members which puts the brand at risk.
agora pulse
FEBRUARY 10, 2021
Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. These should govern how your logo is displayed, your brand’s color palette, and the style of images and text you use. Be Consistent With Images.
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Convince & Convert
JANUARY 15, 2018
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Get Serious About User-Generated Content (UGC).
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels.
Keyhole.co
NOVEMBER 10, 2023
For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. But competitor benchmarking compares your processes, products, and ROI against competing brands. It determines your brand’s current efficacy to reach desired results.
Sprout Social
OCTOBER 23, 2018
It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. People are looking for consistency and timeliness from the brands they follow.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.
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