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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

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9 Must-Have Online Newsroom Features

Proactive Report

There’s just a list of press release headlines with a link to the full release. Connect to the brand’s social media channels. Include all brand content. Make it the one-stop venue where the public and the media can find information and news about the brand. PR contacts. Image gallery.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Traditional advertising methods, like print ads and television commercials worked incredibly well until the average consumer owned a smart phone. Corporate and personal brands strive to get noticed on social media, sometimes regardless of the cost. Be Worthy of a Press Release. Buzz Isn’t Everything.

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Create and Optimize Visual Content: a new PR skill

Proactive Report

And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. as many views when a press release contain a photograph. Shooting – with a camera, an iPad or a smart phone. note the word compelling). They climb to 7.4X Editing images.

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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

Track their brand for mentions. Tracking your competitor brand name or identity online can give you an advantage to know what they are digging into. I was working on a blog post for myself called “How to build links with your smart phone” and was trying to access my favorite SEO tools, and it was horrible.

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32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

So how then does a blogger successfully promote a brand new blog post? Many of our readers check their email when they first wake up, almost always on a smart phone. If they’re reading your email on phone and it’s not optimized for mobile, studies show they’re most likely to just delete it.

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