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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Contact to discuss.

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How To Measure Share Of Voice On Social Media

Keyhole.co

SOV Calculations Lastly, as we previously mentioned, you can use the formula: Share of voice = Your Brand Metrics / Total Market Metrics Multiply the output by 100 to arrive at your SOV percentage (%). Not just that, Keyhole is a complete social media management tool. That’s to say, it can help you with brand monitoring.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

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Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

We had the privilege of speaking with Mention ‘s Head of Content and PR Brittany Berger about the specific ways brands and businesses can leverage monitoring to track social mentions and to shape their marketing strategy moving forward. Mention – Monitor your brand anywhere online. Enjoy the show?