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Akamai Marketing
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.
Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?
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Akamai Marketing
MARCH 31, 2011
I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.
Akamai Marketing
FEBRUARY 11, 2009
The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.
Waxing UnLyrical
NOVEMBER 23, 2010
It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.
Akamai Marketing
FEBRUARY 3, 2011
The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.
Waxing UnLyrical
JANUARY 7, 2011
As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. We both had noticed that there seems to be a trend that more and more people find it un-neccessary to apologize, say theyre sorry, or take responsibility. We became good friends. The fundraiser was a success.
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