Measurement… Supplemented
Waxing UnLyrical
OCTOBER 22, 2010
I want to emphasize the fact that CRN’s selection process for the SMAB was very carefully done to bring in credible voices who are very familiar with the FTC guidelines. Did they understand/use full disclosure, whether paid or not? They fully disclosed their participation in our campaign as our SMAB. Not that difficult, is it?
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