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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Guess what?

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Image via Pixabay , Creative Commons CC0.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

To be clear, these are all important components of the brand building process. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. The answer lies in the way in which we process information. Let me provide an example.

Brands 185
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Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

Photo courtesy of RRix on Flickr via Creative Commons. The process usually involves late nights, lots of white boarding, gallons of coffee, and bags of M&Ms. Bring together a group of smart, talented individuals to help the diabetes community in their fight against this disease. You see, I’m a connector.

Skills 279
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Does adding Twitter to your CRM process make it more social? Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products.

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Picture This

Social Media Marketing

Flickr is a very powerful community with millions of photos at your disposal. Two great tools to help refine the image searching process: Compfight will help you find images by text or by tag and will allow you to change the settings on licensing, original photos and safe search. What's Creative Commons ?

Remix 165
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Best YouTube Documentaries

SocialFish

Watching documentary movies has a lot of benefits, especially when we want to escape the regular pattern of Hollywood blockbusters and learn something new in the process. His internet career helped him develop the world-wide popular forum network Reddit, as well as RSS and Creative Commons.

YouTube 113