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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273
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20 Killer Facts About Business Blogging

Writtent Blog

million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). Bloggers between the ages of 21 and 35 dominate blogging, totaling more than 53%. Sysomos ). Presentation from Writtent. .

Sysomos 104
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. and plan for the kind of resources (like designers, bloggers, etc.) and research your customer, your products, your competitors products, etc.

Strategy 186
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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

The merger of our personal and business lives in a single social networking “presence” has its problems, too. Social media adoption has certainly been fraught with “innumerable confusions” and despair. The median age of the social networker is rising slowly, however. The language of social networking is misleading.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. The success of a social media marketing campaign strongly revolves around engagement. Where was the eBook author during all of this?

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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