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What A CMO Wants. What A CMO Needs.

Twist Image

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) corporate blog.

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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). companies online, making this an exclusive club. To stand out, companies need to incentivize new followers." brand loyalty. brand loyalty. Tags: bazaarvoice. What are you going to do about it?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Relatively few companies have achieved any kind of reach in social media at this stage; those who have, have mostly done so by paying for it. What about customer retention, loyalty and advocacy? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. What about cost avoidance?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.