Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. It includes executives in both B2B and B2C companies, and over 80% of members represent brands valued at over $50 million.

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5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. influencer outreach bazaarvoice ego capital ian greenleigh online influencers personal branding the social side door

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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Real Brand Storytelling

Twist Image

He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice. Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

When The Going Gets Tough

Twist Image

My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. I've seen people perform very poorly in one environment, change jobs and work for a similar company (in a similar position) and they thrive like never before. company. Tags: bazaarvoice. "This will be my last day shining your shoes."

Real-Time Social Media Marketing Strategies

Twist Image

He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. Mass Relevance has been making a lot of noise lately with intense growth as the company leverages real-time social media activity to helps brands create unique social experiences. bazaarvoice. Episode #348 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Be Nice When You Say Bad Things Online

Twist Image

Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. bazaarvoice. Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online?

What A CMO Wants. What A CMO Needs.

Twist Image

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) Tags: bazaarvoice. What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig.

The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no.

The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). MediaPost 's Research Brief had a news item on November 9th, 2010, titled, A Loyal Follower Is Hard To Find (And Keep) , that stated: "According to the 2010 Cone Consumer New Media Study , loyal followers can be hard to come by for companies trying to reach consumers online. companies online, making this an exclusive club. Tags: bazaarvoice.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Highlight your company’s community involvement.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Relatively few companies have achieved any kind of reach in social media at this stage; those who have, have mostly done so by paying for it. Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice.

The Social Influence Surge—Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. The New Rules of Social Engagement.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular?

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Social Media Metrics and Conversion

Proactive Report

One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer.

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On

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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). Reevoo study ) “Even a stranger’s opinion is more valuable than a company’s sales messaging” says this report. Customers are no longer funneled through company-controlled channels.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). Reevoo study ) “Even a stranger’s opinion is more valuable than a company’s sales messaging” says this report. Customers are no longer funneled through company-controlled channels. My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Twitter so that companies can actually have Twitter apps. company. company, actually?

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Let’s thank our sponsors, Eric’s company Argyle Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.