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What A CMO Wants. What A CMO Needs.

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Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). " Yes, loyalty and keeping people around is as simple as it was in the early days of Marketing: give them free stuff and/or incentivize them, otherwise they are gone. brand loyalty. brand loyalty.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Earn long-term brand loyalty. I only use two things: @ahrefs @clearscope. 1000% recommend.

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Forrester: Email and search drive online sales, not social

Dave Fleet

What about customer retention, loyalty and advocacy? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. What about cost avoidance? What about driving people to sign up to receive information over time? So is this study going to put the cat among the pigeons?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. Week after that, Ian Greenleigh from Bazaarvoice is going to be our guest so we’ve got all kinds of amazing things coming up on Social Pros and we thank you for your support.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. Social Media Policy Unites Social Media Initiatives by Social Media Today. percent have an average return…34.9