B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). The Value of Video.
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