Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You can save your profile (bio, URL avatar, background color scheme, and background graphic) to the server and upload a custom one at will. Fortunately, Tweet Spinner is here to help.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. People are following AT&T because they care about AT&T, not about some no-name behind the company. If you are building your *personal* brand, by all means, use your avatar (and face!). Yes, I did just say that.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Here are some tips you can apply to your Facebook marketing strategy that will put your Facebook Page leaps and bounds ahead of the competition: Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels. I have a couple set up for books that I work for the publishing company.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Add an avatar and a bio at the minimum. LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I complained to the company, but received no reply.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279