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Social Media Marketing: The Know How's

Social Media Marketing

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it.

MySpace 114
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21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Besides its instant messaging features, it also enables users to decorate their avatars, watch movies, play online games, shop online, blog, and make payment. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place.

Sites 111
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Tools 207
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Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You can save your profile (bio, URL avatar, background color scheme, and background graphic) to the server and upload a custom one at will. Fortunately, Tweet Spinner is here to help.

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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

Twitter 205
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. People are following AT&T because they care about AT&T, not about some no-name behind the company. If you are building your *personal* brand, by all means, use your avatar (and face!). Yes, I did just say that.

Questions 277