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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

It also emphasizes why more brands are turning toward influencer outreach. Influencer marketing isn’t anything new. But what has changed is the nature of influence, particularly because high-level reach doesn’t always equal conversions. But how can you use this for your brand? The good news for marketers?

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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

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This Week in Social Media – 6/26/13

Social Media Marketing

Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. Trumping that preference is "to support the brand I like."

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. This process enables them to increase brand awareness and capture profitable trends. Small – $49/month.

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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Flipboard has launched user-created magazines and is partnering with Etsy.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).