Sprout Social
JULY 21, 2022
This content is often unedited and authentic, giving viewers a special behind-the-scenes glimpse into the life of the person streaming. Examples: YouTube Live, Facebook Live, Twitch and UStream. The live streaming market is booming, with more than 482 billion hours watched in 2020 alone.
Ignite Social Media
AUGUST 9, 2016
Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. When on camera it’s best not to look like you are reading from index cards or the notes on the back of your hand, it’s more authentic and fun to watch for your audience if you appear natural.
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Convince & Convert
JUNE 24, 2010
Authenticity You can’t lie in infomercials. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer. Authenticity and customer testimonials build loyalty and advocacy.
Convince & Convert
SEPTEMBER 21, 2010
Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. What other social media fallacies do you have?
Janet Fouts
MAY 4, 2015
The founders of Hang w/ say they are bringing authenticity back to social media, that there was simply too much pre-programmed “interaction ” going on, but you can’t fake this! I’ve actually been doing it since the beginning of uStream. “ LOVE live streaming!
Janet Fouts
MAY 4, 2015
The founders of Hang w/ say they are bringing authenticity back to social media, that there was simply too much pre-programmed “interaction ” going on, but you can’t fake this! I’ve actually been doing it since the beginning of uStream. “ LOVE live streaming!
Convince & Convert
JULY 9, 2010
Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.
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