Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Hootsuite

MAY 18, 2023

Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity. High-production value is less important than creating an authentic connection with viewers.

Video 112

Video HootSuite How To UGC 112

Pixlee

DECEMBER 18, 2018

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. Focus on brand authenticity and real followers.

Instagram 44

Instagram UGC Authentication Influencer 44

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pixlee

NOVEMBER 15, 2016

It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Rebekah Radice

NOVEMBER 24, 2017

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

Hashtag 138

Hashtag Influencer Trends Industry 138