How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

The Digital Agency of the Future [Report]

Mindjumpers

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).

Report 255

The Pope tweets and so can your CEO

Sherrilynne Starkie

Even before the Pope’s first tweet, the #askpontifex hashtag had been hijacked by bigots and haters. The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response.

Resources for Small Staff Associations

SocialFish

Two really good resources about web development, design and usability: A List Apart and Nielsen Norman Grou p. Hashtracking lets you track and measure activity around a hashtag. You can try it for free, or track up to three hashtags at a time for $29 a month.

Maroon 5?s Live Interactive Session – 5 Hours Left

Mindjumpers

Everyone can participate by tweeting @cocacola and hashtag #withmaroon5 and the tweets show up on a dynamic wall for the band to watch and interact with. Then people vote with using hashtag #acoustic or #electric in a tweets and the results will be showed in on the interactive wall.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Want to know how 11 million Australians will vote?

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. Brands can encourage followers to tag photos featuring products with a specific mention or hashtag, encourage followers to upload images to a website, or host Instagram contests. Instagram is on pace for another record year of growth in 2019.

UGC 54

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC. With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.”

UGC 63

7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search.

The True Secret of Networking and Making Business Connections

Waxing UnLyrical

But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to. I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. If it’s Instagram, you can do a search for your niche hashtags and look at the top nine “trending” posts.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow.

5 of the Best Instagram Trends from Coachella 2019

Later

And that’s not even accounting for the multiple branded hashtags event sponsors and brands have used in the pasts. According to a Nielsen study , 76% of festival attendees feel more favorably toward brands that sponsor a concert or tour.

Trends 100

User Generated Content 101

Pixlee

According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Warby Parker benefits from the brand recognition every time someone shares a post with their hashtag #WarbyHomeTryOn.

UGC 65

This Week in Social Media - 3/19/2013

Social Media Marketing

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. If it’s Instagram, you can do a search for your niche hashtags and look at the top nine “trending” posts.

How to Fix a “Broken Brand” with Social

Convince & Convert

They were playing the Buffalo Sabres, and if a fan wearing a Sabres jersey asked for a cupcake, James jokingly told them they couldn’t have a cupcake unless they tweeted with the hashtag #gobolts. James Royer, Tampa Bay Lightning @jamesroyer.

Brands 120

7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search.

5 Social Media Marketing Tips for Scaling Startups

Buzzlogix

Statistics from Nielsen show that 43 percent of consumers are more likely to make a purchase when they hear about it on social media. Among them is Buzzlogix , which can be useful for tracking hashtags, URLs, and keywords. While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have that option.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Use hashtags. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Follower count is often considered one of the vainest of vanity metrics. I can relate.

How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand.

3 Ways to Turn Blog Posts into Engaging Instagram Content

ProBlogger

According to eye-tracking studies reported by Nielsen Norman group, internet users prefer looking at images that carry information. Use hashtags! Experiment with popular hashtags that describe your content in a nutshell. This is a guest post from Jonathan Chan of Foundr Magazine. You are probably here because you are a proud blog owner.