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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Directly connect with others.

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8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. Periscope , and now Facebook Live has come into the market to make certain that there is an option for everyone. Don’t Have Dead Air. The dreaded dead air.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s not hard, it’s complicated.

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Who will win the video app wars?

Janet Fouts

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. I’ve actually been doing it since the beginning of uStream. “ LOVE live streaming!

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Who will win the video app wars?

Janet Fouts

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. I’ve actually been doing it since the beginning of uStream. “ LOVE live streaming!

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Wow Online Influencers With An In-Person Experience

Convince & Convert

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. It doesn’t get any more authentic of an experience than that.