Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. SproutChat.

Company 40

Company Content UGC Authentication 40

Pixlee

OCTOBER 8, 2018

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either. And that was alright! Culture is key.

UGC 46

UGC Startup Authentication Meeting 46

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 97

Authentication Brands How To Team 97

Keyhole.co

JANUARY 22, 2024

Have you ever participated in an Instagram poll conducted by your favorite brand? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

Social Media 52

Social Media Guidelines How To Hashtag 52

Sprout Social

MARCH 1, 2021

From the consumer’s point of view, it doesn’t matter which team they’re speaking to when they reach out to a brand on social media. The Sprout Social Index™ reveals 79% of consumers expect a response from brands in the first 24 hours of reaching out. All they care about is receiving a response. User-generated content.

Collaboration 77

Collaboration Team Handbook Training 77

agora pulse

FEBRUARY 2, 2021

When Instagram first launched in 2010, I was a social media manager for a finance brand. It’s one of the top channels we use at my agency Contentworks for brand building, and competition is fierce. Followers are looking to brands for entertaining, creative, and uplifting content. What other brands are they interested in?

Instagram 144

Instagram Strategy Guidelines How To 144

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Keep it in compliance.

Social Media 155

Social Media Policies Consultant Social CRM 155

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice. View this post on Instagram.

Instagram 86

Instagram Hashtag Engagement Feed 86

Keyhole.co

OCTOBER 28, 2023

As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. The skincare brand Rhode often shares carousels to feature its products, launch new items, and detail their benefits. What’s the best way to showcase your event highlight?

Instagram 52

Instagram Engagement UGC How To 52