Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Report 65

Report Atlassian Brands Sentiment 65

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 113

Social Media Marketing Atlassian Team 113

Rebekah Radice

JULY 8, 2018

If you want to achieve success on social media, you need to set the right goals. You can create social media goals, track and measure them, and do it all without it being a huge time-suck. During this Brand Authority Podcast , you’ll get clear on the… Who. Create High-Level Social Media Objectives.

Social Media 118

Social Media Atlassian Statistics Small Business 118

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. This video humanizes the brand through the eyes (and thoughts) of the team.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. This video humanizes the brand through the eyes (and thoughts) of the team.

Facebook 60

Facebook Marketing Atlassian Analytics 60