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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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3 Steps to Set Achievable Social Media Goals For Your Business

Rebekah Radice

If you want to achieve success on social media, you need to set the right goals. You can create social media goals, track and measure them, and do it all without it being a huge time-suck. … of strategic (and company aligned) social media goals. Create High-Level Social Media Objectives.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

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The ABCs of Startup Marketing

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment!

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Conforming to social rules is something that humans ache to do – it’s what defines community- and badges and scorecards tell them in much clearer ways than ‘etiquette statements’ or ’social media staff guidelines’ ever can how to behave. Atlassian Confluence wiki karma. Enterprise 2.0:

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