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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

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Post Performance Report: Brands transforming social customer care

Sprout Social

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

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3 Steps to Set Achievable Social Media Goals For Your Business

Rebekah Radice

During this Brand Authority Podcast , you’ll get clear on the… Who. Subscribe to Brand Authority Podcast in iTunes. Subscribe to the Brand Authority Podcast. People, Brands and Resources Mentioned: 2018 Goal Setting Guide. Jira Atlassian. … of strategic (and company aligned) social media goals.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Brand values and culture matter. As noted by research from Atlassian , encouraging teamwork results in more productivity and better ideas on behalf of employees. Maintain a positive environment that discourages hectic “hustle” culture. Encourage your employees to express themselves at work (think: dress code, office setup).

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. This video humanizes the brand through the eyes (and thoughts) of the team. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. Your brand has its own personality. Don’t be that brand.

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