What the Facebook and Instagram API Changes Mean for You

agora pulse

Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to through these APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Facebook API Changes. Tools’ access to the Facebook Groups API is temporarily suspended. Instagram API Changes.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to though these APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Facebook API Changes. Tools’ access to the Facebook Groups API is temporarily suspended. Instagram API Changes.

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New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? The best UGC is natural, doesn’t look like the brand paid for it or provided content, it’s in the user’s own voice, sharing their own experience. The UPS Store UGC Campaign. UGC and the law.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Powered by Pixlee’s API, “Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers,” says Stuart Armstrong, Group President of ComQi.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

One way to enhance marketing emails is with user-generated content (UGC.) This is done through our email specific API that allows us to efficiently query images and call to action links (cta’s) dynamically from your Pixlee library. As you can see, there are a few different parameters added to each URL, which are used by the API to power this feature. Photo Count tells the API the number of photos present in your display.

What You Need to Know About Advertising on TikTok

Likeable

More self-service options and API integration are in the works, but TikTok currently does not have solid release dates announced. This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok. TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

In addition, innovative third-party tools have developed solutions that leverage Instagram’s advertising API to allow people to create engaging promoted posts that convert more effectively than conventional ads. Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Yotpo-generated Instagram ads are powered by real UGC. Post by Adi Englander.

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6 Instagram Rules You Kinda Need To Know About

agora pulse

Instagram has a closed API – it doesn’t allow third party apps to post directly to Instagram. Now you can repost UGC without breaking the rules! Truth time. Have you read the Instagram terms of use ? Be honest with me. Up until I sat down to write this post I hadn’t either… They aren’t exactly fun light reading.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Paired with their other solutions including Fanreel, Showroom, and Like2Buy, Curalate offers enterprise brands a number of ways to integrate UGC and create moments of discovery throughout digital channels.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

Imagine if an insurance company could take UGC of a persons real home and add Virtual Reality flooding animation directly into the image. Click here to read the full list of announcements from f8, summarized in this round up , including enhancements to Facebook insights and the Marketing API . Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Since Instagram’s API doesn’t yet allow full scheduling and auto-posting, Buffer for Instagram works using reminders and notifications on your phone. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram recently expanded the Instagram Graph API to include hashtag analytics, so now you can measure your Instagram hashtag performance directly from your Later account! Typically, “fans” of your business will use your branded hashtag to share relevant content with their followers — so they’re great for curating user-generated content (UGC). Collect User-Generated Content (UGC). Instagram hashtags are still an effective way to get more eyes (and engagement!)

Social Media Terminology: Social Media Words You Need to Know

agora pulse

An API is an initialism for an application programming interface. An API lets two platforms or applications communicate with one another. Open Graph is an API (application programming interface) that lets Facebook users see how well their content is performing. User-generated content (UGC). Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media?

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution. In addition to engagement and sales metrics, Curalate monitors tags and mentions, making it easy to spot UGC in the wild. Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Twitter never ever seems to reveal numbers – members, time online, API calls, ditched accounts – so a nice big expensive report would probably sell very well. Clip of the UGC Sale members make “pixel products&# or “virtual goods&# for other members and Twitter offers the platform for the trade. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API.

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12 Myths Holding You Back From Instagram

Later

As an Instagram Partner, we have explicit permission to use the API, so your account is always safe and secure! And if you’re thinking sourcing UGC is going to take up just as much time as shooting your own content, think again! . Could Instagram myths be holding you back from growing your business? From Instagram’s shadowban, to your posts only being shown to 7% of your audience, we’ve heard lots of rumors about how Instagram works.

Later’s Year in Review: Every Cool Feature We Launched in 2019

Later

Not only will sharing UGC add an authentic voice to your content, it’ll keep you on top of all your tags and mentions. Check out our Ultimate Guide to UGC here! . This year, Instagram expanded their API to include video publishing.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

The Instagram API doesn’t quite allow scheduling just yet, which means you cannot schedule posts directly on Instagram. User generated content (UGC) refers to any form of content created by contributors (who tend to be community members). UGC can come in many forms such as pictures, videos, and tweets. Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps.

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130 most important social media acronyms and slang you should know

Sprout Social

UGC – User-generated content. API – Application programming interface. If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people.

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How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

Supplemental UGC or grid assets to keep the conversation going passed the launch. Due to restrictions with the Instagram API, your Instagram Stories won’t automatically publish, but your photos and videos will be automatically sent to your phone when it’s time to post, making it easy to post to stories in seconds.

The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

UGC: User-Generated Content. API: Application Programming Interface. An API is a set of tools, definitions, and protocols that allows software developers to backend one system with another.

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