The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

UGC content is incredibly valuable to a brand, because of that authenticity, and being able to reliably update material that shoppers respect and trust-instore, without adding additional work or complexity for the retailer, is the real magic of this integrated service ,” says Stuart Armstrong, Group President of ComQi, a global leader in in-store shopper engagement technology. eCommerce Marketing

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

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Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Aritzia’s brand Wilfred even has its own, separate retail locations!

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission.

Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it!

The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

The global messaging market is saturated. In the early days of push messaging there was an idea that retail businesses could use geo-location data to push offers to potential customers walking past a store front. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0.

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Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. What is email automation (or email marketing automation)?

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Three F-Commerce Techniques That Actually Work

Convince & Convert

He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. One retailer that has done a great job of this is Etsy.

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Implications for Marketers.

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. Realtime Tools coupons deals geo-location mobile offers promotions realtime marketing realtime targeting SpotAds Spotzot

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The Ultimate Guide to Scheduling Instagram Posts

Later

Unfortunately, a lot of social media marketers are at a loss when it comes to picking the best app for scheduling Instagram posts! Before you start scheduling Instagram posts, you need to find out more about your followers and target market.

23 most followed brands on Facebook in 2019

Unmetric

The visibly noticeable spikes and dips account for the change in Facebook’s API. Target is one of the most successful retail brands on Facebook. Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious.

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How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. Get more content like this, plus the very BEST marketing education, totally free.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Facebook API data. Viral Marketing?

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The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

LinkedIn’s API doesn’t allow us to collect engagement data by hour of the day, but we were able to determine the best day of the week to post on LinkedIn. on Thursdays is a good time to post for retail brands, that’s 6 p.m. Is there really a best time to post on social media?

23 most followed brands on Facebook in 2019

Unmetric

The visibly noticeable spikes and dips account for the change in Facebook’s API. Target is one of the most successful retail brands on Facebook. Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed.

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Owning the entire process, from hardware to software to retail to logistics, helps with brand- and community-building. Today, more than 300 pieces of hardware seamlessly integrate with Strava and 20,000+ developers build on our open API.”. While the fitness vertical may be unique in the way community members support and encourage each other, this type of word of mouth marketing is an incredibly powerful tool for any brand looking to scale their audience. Brand Marketing

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Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website

Bill Hartzer

In fact, you can now send gift cards from retailers and merchants like the Gap , Pottery Barn , Barnes & Noble and Starbuck’s. Friendgiftr uses the application programming interface (the API for us tech geeks) for each social network.

The complete guide to Facebook listening

Sprout Social

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Due to privacy concerns and API limitations , Facebook limits the kind of information it provides to third-party applications. In the retail sector, Samsung looks at their competitors to see what their most common complaints are.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Eventually, they opened it up to the masses, and it made those tweaks, and in fact, I think it was two months ago Google finally made some APIs open. But if you want to be one of these great platforms, you have to talk about open APIs and software development kits.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Eventually, they opened it up to the masses, and it made those tweaks, and in fact, I think it was two months ago Google finally made some APIs open. But if you want to be one of these great platforms, you have to talk about open APIs and software development kits.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. Jesse Stay is a consultant who specializes in the integration of social APIs such as Twitter and Facebook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea. link] Phil Baumann Going too far with online marketing?