What Snapchat’s Impending IPO Means for Social Media Marketers
Ignite Social Media
NOVEMBER 14, 2016
Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.