Ignite Social Media

NOVEMBER 14, 2016

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.

Social Media 155

Social Media Nielsen Metrics Syndication 155

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide? Gen-Z favors ephemeral platforms over highly-produced social media, changing the way marketers create and think about content.

Platform 269

Platform Social Media Nielsen Influencer 269

Convince & Convert

NOVEMBER 20, 2015

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? It is one in a long line of examples where the Silicon Valley stars favor engineering decisions instead of marketing decisions and it is getting really tiresome.” Image via BigStockPhoto.com. Where’d the numbers go?

Twitter 153

Twitter Nielsen API Data 153

Koka Sexton

MARCH 24, 2009

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out.

Bazaarvoice 56

Bazaarvoice Alltop Radian6 CoTweet 56

Koka Sexton

MARCH 24, 2009

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out.

Bazaarvoice 56

Bazaarvoice Alltop Radian6 CoTweet 56

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They also provide professional services to deliver deeper insights through its Market Intelligence Studies to answer specific market research questions. Overtone – Talks about a “SaaS tool combined with Professional Services&# approach and they refer to themselves as a “Market Research Data Source&#.

Analytics 275

Analytics Crimson Hexagon Sysomos Cymfony 275

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. When every company of consequence has a free and open API, data becomes a commodity.

Klout 147

Klout Nielsen Radian6 Social CRM 147

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. Searching for content on Twitter through Twitter’s API and taking an image posted by a user there for example.

UGC 125

UGC Report Nielsen Social Media 125

Ignite Social Media

SEPTEMBER 26, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook Announces New Data Analysis Options for Advertisers. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools.

Social Networking 140

Social Networking News Nielsen API 140

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting.

LinkedIn 60

LinkedIn Nielsen Analytics Metrics 60

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting.

LinkedIn 75

LinkedIn Analytics Nielsen Metrics 75

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009.

LinkedIn 109

LinkedIn Marketing Google OpenSocial 109

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

Social Media 164

Social Media Nielsen Delicious API 164

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. times higher than Nielsen’s norms for online advertising. For more details on Instagram demographics, check out our Instagram marketing guide. Facebook surveyed 11,000 young adults (13 to 24) across 13 markets and discovered that some of the most popular topics on Instagram are: fashion/beauty. Facebook’s Marketing API.

Advertising 111

Advertising Instagram FAQ URL 111

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# Further digging has found they looked only at domain traffic , not traffic coming from third party apps that connect to Twitter via its open API.

Loyalty 57

Loyalty Viddler Upcoming Tweetdeck 57

Buffer Social

OCTOBER 4, 2016

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve. If text plays a key role in your Instagram content, it’s important to also think about the font you’re using and how it relates to the fonts used on your website or other marketing materials.

Instagram 111

Instagram Real Estate Nielsen Tips 111