What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.

Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Image via BigStockPhoto.com. Where’d the numbers go?

Is Your Executive on Twitter?

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them?

Klout 160

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Post by Adi Englander.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Post by Adi Englander.

Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Tags: Research Social Media Marketing Tips Online News Online PR Social Media Strategy

This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. mobile Advertising this week in social technology news Marketing social media PR

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. times higher than Nielsen’s norms for online advertising. For more details on Instagram demographics, check out our Instagram marketing guide.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# Further digging has found they looked only at domain traffic , not traffic coming from third party apps that connect to Twitter via its open API.