How Our Big Data Platform and Social Analytics API Work

Simply Measured

When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. The big data platform behind the scenes is what makes this all possible. Data Ingestion.

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Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

Business Manager users now have access to a new Offline Events section, and the description for that section follows: Start uploading data related to offline events, which are business activities that happen outside of Facebook, your website, or your app.

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Trending Sources

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs.

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Announcing the Simply Measured API and Tableau Integration

Simply Measured

Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Why Build an Analytics API? It’s not just a data feed.

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“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

How Our Big Data Platform and Social Analytics API Work Download. For a lot of people, API has slipped into that crack. At the highest level, an API is an outline on how things work with some software or data. Be specific when you’re talking about “API’s.”

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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Twitter to Developers: Public APIs, Gnip Cannot Be Used for Surveillance

SocialTimes Twitter

Twitter issued a reminder to developers that its public application-programming interfaces and data products are not to be used for surveillance purposes. Vice president of data strategy Chris Moody issued the reminder in a blog post , writing that while public tweets have successfully been used by first responders in situations such as emergencies and natural disasters: Recent reports about Twitter data being used for surveillance, however, have caused us great concern.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of today “Big Data” My presentation below is yours for the reading. Slide 8: What is “Big Data”?

Data 101

How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year. Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.

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What a Social API Does (And How It Makes Your Life Easier)

Simply Measured

Awesome Things That a Social API Enables Download. Telling someone I work with APIs complicates the “What do you do?” APIs are critical to making your job possible, but making sense of them, especially when it comes to social, is never easy.

How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

Your account will be removed, note that will take up to 7 days to get removed from Klout API. HootSuite and MarketMeSuite are using Klout's API for accessing the Klout Scores, which is real time data. LATES UPDATE.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

But this time, it was data miners, not panhandlers–though the same charlatans existed selling their wares. With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with.

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Who “Owns” Social Media Data at Your Company?

Simply Measured

While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Awesome Things That a Social API Enables Download. But who owns this data?

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The 3 Best Things About Social Data Visualization

Simply Measured

Our Visualize Your Social Data webinar, in partnership with Tableau , popped off today. Here’s why data visualization matters more than you think. Are you interested in giving data visualization a test ride, and making the most of your social data?

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Facebook’s Favorite Hacks of 2016

SocialTimes Facebook

Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength.

BREAKING: Twitter’s API changes will cause TweetChat to stop working

SocialFish

Twitter is changing how users can access data making our service unfeasible. See message on Tweetchat here. Follow @Tweetchat on Twitter for the latest. Right now, we have no further information, but according to tweets this may affect other chat applications as well.

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Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. We’re currently testing the offline conversions API across all ad objectives, including local awareness.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers

SocialTimes Facebook

Businesses on the Messenger Platform can also use the app events API (application-programming interface) to log custom events for Analytics for Apps.

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. Independent, on-demand access to data. Data replay for backfilling data.

Ginzametrics SEO Software Integrates with SEOmoz Data

Bill Hartzer

Ginzametrics , an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. Ginzametrics is using the SEOmoz API as a complement to its own intelligence data platform. Ginzametrics presents complex data into actionable recommendations on a page-by-page basis.

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Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. This creates fragmentation in both work flow and data management, not to mention unnecessary fees.

3 Ways to Turn Your Customers Into an Effective Marketing Channel

SocialTimes Twitter

The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. Brendan Greenley is a data scientist with email productivity company Boomerang. Advertising/Marketing Twitter APIs Application-Programming Interfaces Awareness Aye Moah Boomerang Brendan Greenley Incentivized Tweets paywalls Pre-Populated Tweets Recommendations startups Word of Mouth Word-of-Mouth Marketing

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process.

API Widget Economy: Social Media Business Podcast

Laurel Papworth

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo. Ebay API. In November 2000 they opened up the API and by 2006 had 5 billion API calls a month.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Klout Scores tailored audiences Topic Data

How Location Data Can Make or Break Your Business

Convince & Convert

Together, they are working to forge innovation in an industry based around location data. They’re out to prove that location data isn’t just some throw-away element; it should rank right up there with employee and customer data. . Location, Location, Location.

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What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated.

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Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Hit "Submit", and a bunch of data will be returned. A dialog box will appear - select "Data File" from the dialog box.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data. Look for Authentic Source for Your Data In order to improve quality keeps data fresh.

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Parse Reminds Developers About Jan. 30 Shutdown

SocialTimes Facebook

Throughout the day, we will be disabling the Parse API (application-programming interface) on an app-by-app basis. When your app is disabled, you will not be able to access the data browser or export any data, and your applications will no longer be able to access the Parse API. If you still have data on Parse that you would like to save, you should export your Parse data as soon as possible.

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More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon. Businesses using the Facebook pixel that want to combine their web and app data to view cross-platform analytics can use event source groups, which we’re also launching today. An event source group allows you to pull together data from multiple sources, such as a Facebook pixel and one or more mobile apps.

Facebook Gets Caught Up in CrowdTangle

SocialTimes Facebook

And the CrowdTangle statement said: When we started CrowdTangle in 2011, we began by experimenting with Facebook’s public API (application-programming interface) and trying to come up with creative products we could build on top of its social data. But what didn’t change in all that time is the fact that we still spend most of our time thinking about creative things we can do with Facebook data.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

This offering is rumored to include an open API for applications and data usage. Marketing Social Media advisory API Danny Brown google marketingImage by Sean MacEntee. by Danny Brown and Geoff Livingston. Much has been said about marketing on Google+.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads API partners.

Influence Met Transparency with @Kred

Unspoken

Founded in 2007, they providing data mining, analytics, and brand engagement. Kred API. Kred is a stand alone platform and as well fully integrated with PeopleBrowsr Playground or through Kred API.