How Our Big Data Platform and Social Analytics API Work
OCTOBER 28, 2016
When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign. Data Ingestion.
Offline Conversions API Available via Facebook Business Manager
AUGUST 23, 2016
Business Manager users now have access to a new Offline Events section, and the description for that section follows: Start uploading data related to offline events, which are business activities that happen outside of Facebook, your website, or your app. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs. At Twitter, everything we do is oriented around our users, and the Audience API is no different. Return insights in real-time.
Announcing the Simply Measured API and Tableau Integration
JULY 12, 2016
Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Why Build an Analytics API? As a data geek myself, I’ve fallen in love with our API. What makes this Analytics API special? Learn More.
“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”
NOVEMBER 2, 2016
How Our Big Data Platform and Social Analytics API Work Download. For a lot of people, API has slipped into that crack. At the highest level, an API is an outline on how things work with some software or data. It’s also an important caveat to our definition: API’s can be A LOT of things having to do with computers. API’s are much the same way.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.
Twitter to Developers: Public APIs, Gnip Cannot Be Used for Surveillance
NOVEMBER 22, 2016
Twitter issued a reminder to developers that its public application-programming interfaces and data products are not to be used for surveillance purposes. Vice president of data strategy Chris Moody issued the reminder in a blog post , writing that while public tweets have successfully been used by first responders in situations such as emergencies and natural disasters: Recent reports about Twitter data being used for surveillance, however, have caused us great concern. As a company, our commitment to social justice is core to our mission and well established. Period.
How to do data management right.
MAY 30, 2013
ASAE’s Technology Council appointed a task group to focus on data analytics this year. Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management. Start with data management basics and clean up your data. Phase in enhancements.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of today “Big Data” My presentation below is yours for the reading. Slide 8: What is “Big Data”? Slide 9: Social Data – it’s a revolution or at least a high growth evolution. That’s about it!
What a Social API Does (And How It Makes Your Life Easier)
SEPTEMBER 7, 2016
Awesome Things That a Social API Enables Download. Telling someone I work with APIs complicates the “What do you do?” APIs are critical to making your job possible, but making sense of them, especially when it comes to social, is never easy. Many access lack access to structured social data, making simple visualizations, like this one in Tableau, challenging.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
But this time, it was data miners, not panhandlers–though the same charlatans existed selling their wares. With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull.
How to Get Your Profile and Data Completely Disconnected from Klout
OCTOBER 30, 2011
Your account will be removed, note that will take up to 7 days to get removed from Klout API. HootSuite and MarketMeSuite are using Klout's API for accessing the Klout Scores, which is real time data. Once your profile is "disabled", be aware that Klout is still collecting and utilizing your data from Social Media Platforms. LATES UPDATE. October, 31. FLICKR.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?
The 3 Best Things About Social Data Visualization
JULY 27, 2016
Our Visualize Your Social Data webinar, in partnership with Tableau , popped off today. Here’s why data visualization matters more than you think. She did this by layering that brand’s social data on top of other data sources in her dashboard, observing those charts take shape, and drawing in other data sources and charts for further context.
Facebook’s Favorite Hacks of 2016
DECEMBER 29, 2016
Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength. With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons it hosted.
BREAKING: Twitter’s API changes will cause TweetChat to stop working
MAY 6, 2013
Twitter is changing how users can access data making our service unfeasible. See message on Tweetchat here. Follow @Tweetchat on Twitter for the latest. Right now, we have no further information, but according to tweets this may affect other chat applications as well. ETA for shutdown, according to @Tweetchat, is June 11. l2myowndevices @ patricksplace we did not pull our service.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Lift uses a traditional, scientific test versus control methodology.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub. Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone. The store locator shows a map of all the locations a business has nearby.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
Businesses on the Messenger Platform can also use the app events API (application-programming interface) to log custom events for Analytics for Apps. We believe that building a better product means making data-driven decisions—really understanding your user, not just who they are, but also how they behave. A news publisher can see how frequently people click links back to their site.
Facebook Quietly Launches Ads API for ALL Developers
Stay N' Alive
MARCH 26, 2015
That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.
The Sprout Data Pipeline: NSQ and Beyond
AUGUST 4, 2016
One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. When we looked at Sprout’s data distribution needs, we had the following goals: No central points of failure. Independent, on-demand access to data.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday.
Ginzametrics SEO Software Integrates with SEOmoz Data
JANUARY 26, 2012
Ginzametrics , an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. Ginzametrics is using the SEOmoz API as a complement to its own intelligence data platform. Enterprise customers are receiving the first access to the SEOmoz-driven data, with all Ginzametrics customers gaining access in the coming weeks. Search Engine Technology
3 Ways to Turn Your Customers Into an Effective Marketing Channel
DECEMBER 22, 2016
The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. Brendan Greenley is a data scientist with email productivity company Boomerang. Advertising/Marketing Twitter APIs Application-Programming Interfaces Awareness Aye Moah Boomerang Brendan Greenley Incentivized Tweets paywalls Pre-Populated Tweets Recommendations startups Word of Mouth Word-of-Mouth MarketingA common challenge for startups is how to generate awareness and attract new customers. And since tweeting is easy, incentives need not be sizable to be effective.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. The de-duplicated 7-day summary in the overview dashboard will be 33 percent lower on average and 28-day will be 55 percent lower; data in other fields is unaffected.
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0 Klout Scores tailored audiences Topic Data
API Widget Economy: Social Media Business Podcast
NOVEMBER 3, 2009
Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Ebay API. Amazon API. Etsy API. Web 3.0
How Location Data Can Make or Break Your Business
Convince & Convert
FEBRUARY 25, 2016
Together, they are working to forge innovation in an industry based around location data. They’re out to prove that location data isn’t just some throw-away element; it should rank right up there with employee and customer data. . In This Episode: Why location data should matter to you. There was no guarantee that they would accept your data to change it.
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. One important factor to note, however, is that there are still manual capabilities the API does not currently cover.
Parse Reminds Developers About Jan. 30 Shutdown
JANUARY 17, 2017
Throughout the day, we will be disabling the Parse API (application-programming interface) on an app-by-app basis. When your app is disabled, you will not be able to access the data browser or export any data, and your applications will no longer be able to access the Parse API. If you still have data on Parse that you would like to save, you should export your Parse data as soon as possible. Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30, 2017. Developers: Will you miss Parse?
Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook
Stay N' Alive
DECEMBER 9, 2013
It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Using Graph API to Get the User''s Followers The trick involves just a little Graph API (the Facebook developer platform used to get data out of Facebook). Hit "Submit", and a bunch of data will be returned.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon. Businesses using the Facebook pixel that want to combine their web and app data to view cross-platform analytics can use event source groups, which we’re also launching today. An event source group allows you to pull together data from multiple sources, such as a Facebook pixel and one or more mobile apps. Posted by Facebook for Developers on Monday, September 26, 2016. Learn more about custom audiences.
Facebook Gets Caught Up in CrowdTangle
NOVEMBER 11, 2016
And the CrowdTangle statement said: When we started CrowdTangle in 2011, we began by experimenting with Facebook’s public API (application-programming interface) and trying to come up with creative products we could build on top of its social data. But what didn’t change in all that time is the fact that we still spend most of our time thinking about creative things we can do with Facebook data. ePublishing Facebook acquisitions APIs Application-Programming Interfaces Brandon Silverman CrowdTangle Influencers Matt Garmur Media Publishers
Tips To Improve Performance in Google Shopping
Social Media Marketing
OCTOBER 21, 2015
Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data. Develop High Quality Data In order to develop a high quality data feed you have to concentrate on 3 factors – perfection, applicability & fine points. Fill your feed with plenty of relevant information.
Advisory: Google+ Begins Booting Brands
JULY 21, 2011
This offering is rumored to include an open API for applications and data usage. Marketing Social Media advisory API Danny Brown google marketingImage by Sean MacEntee. by Danny Brown and Geoff Livingston. Much has been said about marketing on Google+. To date, ABC News Radio, LAUNCH and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads API partners. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S.) Product overview.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Founded in 2007, they providing data mining, analytics, and brand engagement. If you like analyzing data and would like a deeper look into your details, Kred offers your analytical details of Kred over Time, Post Time, Word Cloud, Follower Growth & Post effect, all in the forms of graphs, numbers and clouds. Kred API. What is Kred ? follows. Kred will not give you a score.