An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. The cost is always CPM (cost per 1,000 impressions).

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. million in earned media annually. Example given – 2 wall posts a day will garner 60 million media impressions a month.

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130 most important social media acronyms and slang you should know

Sprout Social

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people.

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What You Need to Know About Advertising on TikTok


Most major social media networks have some type of biddable ads, usually in the form of a self-serve platform where a marketer can set up and run the ads themselves. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds).

Expand the power of social data in your organization with Premium Analytics

Sprout Social

As a social marketer, time is a precious resource that you cannot afford to waste. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists.