Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site. Facebook’s Solution: The Conversions API.

Breaking Down The Cambridge Analytica Kerfuffle

Ignite Social Media

The API was updated in 2015 to prevent this type of data collection going forward; however, Facebook did not have the ability to delete the data that was already collected by third parties. As mentioned above, Facebook has since changed the Open Graph API to limit third-parties from receiving users’ friend data without permission. Did the Obama Campaign Break the Same Rules? The Obama campaign was praised for their use of social media ads and microtargeting.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Privacy and data usage take center stage in the latest updates to Apple operating systems (iOS 14, iPadOS 14, and tvOS 14). Developers will also be required to provide details on their privacy policies, the data they collect, and how they intend to use it.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. They crave extremely personalized experiences, but also fiercely protect their privacy. Kik’s main differentiator is privacy. How marketers can use it: As with other messaging platforms, Kik’s API allows brands to create automated bots to manage client interaction. 14 of the Most Successful Social Media Marketing Campaigns.

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Social Media Scraping – Be Careful Of What You Put Out On Social Media

Tweaklibrary

Social media data scraping uses a scraper which is a piece of code that extracts the HTML data received from the API (Application Programming Interface) library of a social media platform. He said that he hacked the API of Linkedin. Be Wary Of Data Privacy Settings.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

This is not only better for simplified compliance with GDPR and other privacy/consumer protection regulations, it’s also better for leveraging your own data in impactful ways. This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration. We’re raising the banner on demonstrating the true ROI of social media marketing campaigns.

Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. How Do You Determine a Healthy Budget for Paid Campaigns?

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. Plan your SMS campaign in detail and create the content (text, images, video, links, deals, etc.). Include links to your terms and conditions and privacy policy pages, and a statement about how to opt out of the program.

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

As of June 2020, the old API that allowed creepy spy apps is officially gone. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules.

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

The release of the WhatsApp business API in August 2018 will continue to be a total game-changer in the industry. With this new API, WhatsApp allows businesses to respond to customers for free within 24 hours. As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. 2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process.

The complete guide to Facebook listening

Sprout Social

Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Due to privacy concerns and API limitations , Facebook limits the kind of information it provides to third-party applications. Listening would be noticing the overall trend around the word “sturdy,” making sure future products also incorporate the material and then using the word in a marketing campaign.

New Social Media Report, and What About UGC?

Janet Fouts

There’s lot of good information here, as you’re planning your winter marketing campaigns. Take McDonalds #McDStories campaign, for example. The UPS Store UGC Campaign. Searching for content on Twitter through Twitter’s API and taking an image posted by a user there for example. Above all, respect your fans’ privacy and treat them accordingly.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

The Top Facebook Updates You Need to Know: July 2020

Hootsuite

Privacy setting makes CCPA compliance much easier. Any business selling to California-based customers is probably already aware of the California Consumer Privacy Act (CPPA) , which grants residents the right to control their personal data.

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The Top Facebook Updates You Need to Know: August 2020

Hootsuite

Privacy setting makes CCPA compliance much easier. Any business selling to California-based customers is probably already aware of the California Consumer Privacy Act (CPPA) , which grants residents the right to control their personal data.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Alex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. Whether you want it to make a pot of coffee or operate a remote dog feeder, working with Twitter’s API opens up a whole new world of possibilities.” ” She also explains how this potentially impacts privacy, and how to change your settings if you’d rather not be tagged in just any photo on Twitter.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago). link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. They should in fact be blaming themselves for not learning the methods to control their own privacy.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 Facebook’s Marketing API. The Power Editor and Facebook’s Marketing API are for people who want to create a huge quantity of Instagram ads at once while Instagram Partners are experts who can help with buying and managing ads at scale, engaging with your community, and creating Instagram content for you. Name your ad campaign.

Quitting or not, here’s what you can do to be safer with your personal info on #Facebook

Janet Fouts

A company called Cambridge Analytica used Facebook’s API in 2014 to collect personal information from over 50 million Facebook users. Then, Cambridge Analytica sold that data to various entities, including the GOP and the Trump campaign. This is a DIY privacy audit. Oh my oh my, without getting into politics here, I’m appalled by this whole Facebook and Cambridge Analytica nightmare.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps.

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Instagram Year in Review: Top Trends from 2018

Later

4: Changes to Instagram’s API Makes Waves. Earlier this year, Facebook and Instagram made several major changes to their APIs in an effort to protect user data and privacy, and almost every company that does business on Instagram was affected, whether it was a shopping app or an analytics app. This offers a huge benefit to businesses, as they can now promote their branded campaigns and hashtags directly in their bios! 2018 was a big year for Instagram!

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

In social media, you’re going to come across issues regarding privacy, IT, legal, communications, and HR, not to mention specific functional areas of your organization. They need to have some ability or skills to build a wordpress site, or link two API's together, and use the plug and play sites, but not full on coding just even tech skills and curiosity to enjoy those geek out sessions with the folks that can execute the crazy ideas.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. gabriel catalano | in-perfección May 17, 2010 at 8:41 am SmilingTree Writes » Blog Archive » Weighing In on the Facebook Debate May 18, 2010 at 11:56 pm Are We Rats in the Maze of Privacy?

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