New Social Media Report, and What About UGC?
NOVEMBER 7, 2017
Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. It’s all candy for the brand, as long as it’s positive.