Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136

ROI Metrics HootSuite CPM 136

agora pulse

FEBRUARY 4, 2020

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click.

Report 152

Report CPM CPC Facebook 152

Hootsuite

OCTOBER 28, 2019

Note : Using social media analytics tools will make this process easier. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., How to track it: STEP 1 : Set up Google Analytics. Cost-Per-Click (CPC). Instead, look to your CPC. Engagement metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

APRIL 5, 2022

You can also use these insights to increase the reach, engagement and ROI of your next video. In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days. Ad cost (CPM, CPE, CPC, CPCon). So what are the video metrics you need to track on Facebook?

Metrics 131

Metrics Video Brands Facebook 131

Bill Hartzer

AUGUST 21, 2012

– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations. – Knowledge of tracking and analytics software. – Analytical mind.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

APRIL 12, 2022

These metrics provide information for calculating your Facebook advertising cost and ROI. Looking at metrics like CPC and CPM will tell you if your ads are performing well. If this year’s goal are to increase brand awareness, then your posts and analytics should reflect that. Companies want to keep their costs low.

Facebook 123

Facebook How To Metrics Hashtag 123

Hootsuite

MAY 17, 2023

First, the basics: Follower count Average engagement rate Leads And for Facebook ads, the basics are: Impressions Reach Clicks and/or leads generated CPC (cost per click) CPM (cost per 1,000 impressions) ROAS (return on ad spend) Conversion rate Finally, how do you keep track of all this? What each metric means?

Real Estate 103

Real Estate Examples HootSuite Facebook 103